Why Email Hosting is Essential to Build Your Online Brand

email-hosting

In the digital realm, there are few things as important as a professional email account. In our modern world, the majority of online customers are always wary of a scam. Therefore, if you want to make a professional first impression then one of the most important steps you can take to accomplish this goal is to subscribe to an adequate and professional email hosting account.

The Problem With Free Email Hosting Accounts

The perfect email address is short and logical. The biggest issue many businesses face when using free email hosting account is they’re long, confusing and impersonal. For example, a free email hosting account used for customer service may look like “customersupport@gmail.com” – the biggest problem about this is anyone can create such an email account. Therefore, your business not only appears to be inadequate but it also creates room for suspicion.

email-hosting-image-1Enhancing Your Brand With Email Hosting

While using a generic free email hosting account and diminish your online brand, the opposite is true for personalized domain name email hosting. When you have a domain email account, you are in complete control over your online brand. This not only showcases your dedication to your business, as you must purchase this email account, but utilizing your own domain name makes it easier for customers to remember your emails. For example, a domain name customer service account can look like “customersupport@yoursite.com” which is far easier to remember and gives your email name an authoritative appearance. This helps establish credibility among visitors by showing you’re a real company with real solutions/services/products.

Along with the aforementioned benefits, utilizing personal email hosting can accomplish the following when it comes to branding your business online:

Establishes Online Identity – By utilizing an email handle with your own domain name, it not only reinforces your digital brand, but also adds an incredible amount of credibility when it comes to establishing your professionalism in the digital marketplace.

Sets Your Company Apart – Instead of using free and generic email handles, utilizing your own domain name separates you from not only your competitors, but also helps ease the minds of customers and potential customers that you’re not a spammer or a fake business. Both of which are imperative when formulating your online brand and identity.

Enhances Your Professionalism – Because it takes money and time to create a personalized email hosting account, visitors and customers will automatically view you as an authority within your industry. This is imperative when solidifying your reputation among the digital marketplace.

POP Mail Clients – Having access to your email wherever you are is essential for a new and established online business. Domain name email hosting accounts offer POP mail clients, which allow you to have mobile access to your email accounts 24/7.

Importance of Server Speed – Having purchase email hosting is a great start, however what is the server speed? Website and email server hosting speed is becoming more important in today’s online world. Consider the fastest web hosts outlined here as you weigh your options.


For more hosting options, visit: http://webhostingprof.com/fastest-web-hosting-providers/

Top Website Design Mistakes

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While there are literally hundreds – if not thousands – of essential tips when it comes to designing your website to maximize user friendliness and conversion, the most important tips are those outlining what you should never do. The first step to any good website is selecting a proper web host that can handle your traffic. A good comparison to get you started can be found here. If you’re searching for a way to truly maximize your influence and reputation among visitors, then you must actively work to avoid the following mistakes.

Mistake #1 – Bad Internal Search Features

If you’re running a business website, or a content-rich resource, the most important element involves navigation. Moreover, the ability to easily search a website via an internal search engine is paramount for success. Therefore, when you’re establishing a website, you should ensure the internal search function is laid out in a way that’s hyper user-friendly. The biggest mistake you can make is placing a search bar in a non-prominent area of the website. Remember, the search option is often a lifeline for your website. Therefore, make sure the simple search bar is easily found by all users.

Mistake #2 – PDF Files for Important Content Pieces

While you may think having PDF files on your website will help with readability, it’s actually the complete opposite. This is especially true when reading a website on a mobile platform. Sure, PDF files are excellent for printable documents; however, when it comes to the actual content of your website it can be disastrous for overall readability.

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Mistake #3 – Blocks of Text

The average Internet user scans text to locate key phrases and bits of important information. One of the biggest website design mistakes you can make is creating a giant block of text. Not only is this visually unappealing, but it’s often intimidating for visitors. Remember, when you’re designing text for your website, it should be broken up into easily scanned segments. Highlight the most important pieces of content by using bulleted lists, subheadings, short paragraphs and short, swift sentences.

Mistake #4 – Static Font Size

One of the biggest mistakes you can make is dictating the font size through your CSS style sheet. Unfortunately, if you use a static font size it’s often too tiny for the average reader. By disabling a Web browser’s ability to change the size of font, you can seriously hurt your reputation among visitors. The most important thing to remember when designing a website is to respect the various preferences of visitors by allowing them the option to customize how the page/font is displayed. When designing a website, specify font sizes, but don’t require font sizes to be a certain number of pixels.


Recommended resource: https://www.smashingmagazine.com/tag/web-design/